Sesión Tequila began not as a brand idea, but as a hands-on journey into the heart of Jalisco. Co-founder Jennifer Hawkins travelled to the agave fields to understand tequila at its source—immersing herself in the craft from harvest to distillation. Standing alongside jimadors, she described the experience as “hard yakka,” a reflection of the respect and intention behind every bottle. This wasn’t about putting a name on a label—it was about building something authentic from the ground up.
Created to challenge the way tequila is perceived, Sesión is grounded in quality and ritual. As Hawkins noted, tequila “is not just a slam, bam, sort of drink,” but a spirit to be savoured. Made from 100% blue agave and produced with a farm-to-bottle philosophy, the brand was built with a clear standard: “We didn’t want to put our names on something second rate.” The result is a refined, modern tequila designed for sipping, mixing, and sharing.
As a female-founded brand, Sesión brings a fresh perspective to the category—one that blends elevated drinking with connection and experience. From its considered flavour profiles to its lifestyle-led approach, it’s about creating moments that feel effortless yet memorable. What started as a passion project has evolved into something more: a tequila that not only honours tradition, but redefines it—bringing new energy, and new voices, to the table.
This article references reporting by Gourmet Traveller. Read the original piece here: https://www.gourmettraveller.com.au/drinks/drinks-news/jennifer-hawkins-sesion-tequila-6396/
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